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Google Weekly News and Trends

Google — Week 12, 2017

google exact match
Google AdWords announced about upcoming changes in the exact match. In the coming months the match close variants will be expanded to include different word order. The changes also will affect the function keywords in queries.
google shortcuts
Google announced about the launch of shortcuts to get quick answers for the most frequent search queries about the weather, sports and entertainment. A new feature will appear in mobile search and apps for iOS and Android. First it will get access to U.S. users.
google security report
Google published a report about Internet security for the year 2016. According to the company, last year the number of hacked websites increased by 32% in comparison with 2015. In addition, in the foreseeable future this trend is unlikely to slow down.
google flights
Google Flights launched the sale of tickets for high-speed trains. Now the users of the service can searching tickets not only for aviation, but also for rail carriers.
google ads controls
Google announced new tools for control over places of advertisement. Optionswill allow advertisers to adjust, where ads might appear and where not.
google jpeg
Google presented a new image compression algorithm called Guetzli. Algorithm allows to reduce the size of JPEG files up to 35% without loss of quality.
google ad videos
The head of the European office of Google Matt Silent apology to the advertisers that their ads were shown before extremist videos on YouTube. About it reports the Financial Times.
apps google play
Google Play remains the most secure service to download applications on Android. In 2016 the installation of potentially dangerous applications decreased in almost every category. About it is reported in the annual Google report about the security of the Android OS.
google owner
Google My Business launched a new feature that will allow you to begin the process of confirmation of rights to the account if contacting a previous owner is impossible.
google share
Soon users of Google Maps for iOS and Android will be able to share location and itineraries with other people. About it reported in a company blog.
posts on google
Google expanded access to the functions of the Posts on Google that allows you to publish content directly in the search results. Now to use it will be able organizations and celebrities.
google uk ads
Google decided to make changes in advertising policy. This happened after several major brands withdrew their ads from the platform because they were placed on pages with inappropriate content – video with propaganda of terrorism and anti-Semitism. About it reports Bloomberg.