Google will not place ads on pages with inadmissible content

Google decided to make changes in advertising policy. This happened after several major brands withdrew their ads from the platform because they were placed on pages with inappropriate content – video with propaganda of terrorism and anti-Semitism. About it reports Bloomberg.

The company stated that in the near future advertisers YouTube and Google display network Google will have more control over where their ads are placed.

"We’ve heard from our advertisers and agencies loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content. While we have a wide variety of tools to give advertisers and agencies control over where their ads appear, such as topic exclusions and site category exclusions, we can do a better job of addressing the small number of inappropriately monetized videos and content. We’ve begun a thorough review of our ads policies and brand controls, and we will be making changes in the coming weeks to give brands more control over where their ads appear across YouTube and the Google Display Network." said Ronan Harris, managing Director of Google in the UK.

The announcement came after the UK government, the Guardian, advertising holding company Havas SA, Hyundai, Kia and other companies have removed their advertisements from YouTube and Google.

"Our position will not change until we are certain that YouTube and Google Display Network conforms to standards, which we and our customers expect to see." stated Havas SA.

Major advertisers refused to place ads on Google after the publication of the investigation publication in Times of London. It says that ads for many big brands and the government of Great Britain began to appear on the pages and videos dedicated to nationalism and extremism.

In 2016 Google revenue from advertising in the UK amounted to 8.6% of the total income of the company.