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2017-04-20
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Google add shortcuts to Mobile SERP

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Google announced about the launch of shortcuts to get quick answers for the most frequent search queries about the weather, sports and entertainment. A new feature will appear in mobile search and apps for iOS and Android. First it will get access to U.S. users.

"The Google search box is great when you’re looking for a specific answer, but there are also moments when you just want to catch up on the latest for topics of interest." - stated in Google blog.

Shortcuts will be added to the main search page. Shortcuts will be the blocks with collections, located directly below the search line. Shortcuts will include such categories as sport, eat and drink, entertainment and weather, and others.

The information in the shortcuts will be continuously updated so that the user receives only the most recent data.

Google also plans to add relevant information about major events and world events such as the Olympic games.

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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