Google Weekly News and Trends
Google — Week 51, 2016
Chrome Experiments - is a great exhibition of interactive online technology projects. It allows for a second look to the future, in which the current demo version can become commonplace and really find practical application in everyday life. Google Experiments are not always useful from a practical point of view, but they regularly attract fans of new technologies. Most of the projects at least arouses curiosity and desire to try everything on their own. Last experiment on Google Chrome Experiments site called Land Lines and demonstrates the ability to identify visual input and its connection with the images from the satellite.
The search robot Googlebot now supports scanning for HTTP/2. About it it is spoken in the post of Google Webmasters on Twitter.
Currently, Google is actively working to increase the data retention period in the Search Console for up to one year. About it told the representative of the search John Mueller in response to a question from webmasters.
Analysts from the Search Metrics conducted a large-scale study of changes in the algorithms of Google using changes in the SERPs over the past year. The main conclusion of experts is simple - the weight of links continues to fall, and the importance of content is growing again.
Google invites iOS users to participate in testing the beta version of the YouTube app for that platform.
In 2015, Google has saved $3.6 billion in tax payments with the financial scheme known as "double Irish with a Dutch sandwich". About it reports Bloomberg referring to the report of the Dutch regulator.
In early 2017, Google will change the design of the AMP when viewed in search results. In the end, users will be easier to find the URL leading to the page of publication on the website of the publisher.
A permutation of header tags on the page affects its ranking in Google. About this said the representative of the search John Mueller during a regular hangout for webmasters.
Overseas webmasters noticed that Google has updated its rules in respect of marking reviews.
Over the past week and a half, the proportion of queries for which the answers are displayed in Google has increased significantly. About it show the data monitoring tools RankRanger and Mozcast.
Users have noticed that Google has added to the local unit issuing the filters – both on desktops and on mobile devices.
Google has updated a report on AMP in the Search Console. Now all the errors are divided into:
Search Google can wait for a major update, says Android Police. Currently it is tested three innovations. In the tab "Recent", offline search and the Lite mode that allows you to make pages load faster. Below is about each of them.
Google is working on a new version of the service for blocking ads on websites Contributor. It will be launched in early 2017.