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Ready-made answers, Google released a description of the video from YouTube

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The Agency Stone Temple Consulting have noticed that Google has started to use for making ready-made answers the description of the video on YouTube.

In the search results, it looks like this:

According to specialists of the Agency, the answers fall into the description of those videos which are ranked in the top 10 of Google. In addition, the text should clearly answer the user's query. Preferably, at the beginning of the description. These are the main conditions for the emergence of content in the ready answers of this type.

In Stone Temple Consulting also recommends webmasters to pay more attention to the publication of the video on YouTube and include this item in your SEO strategy. This is true for several reasons:

  • YouTube is a popular search engine.
  • Google shows YouTube videos in the top 10 search results for certain queries.
Units with answers in the Google search represent a piece of content taken from third party website and located in the top of search results. Previously, they usually appear whenever a search of known facts.

In January 2016, a representative of the search John Mueller assured that the display of site content in ready-made answers does not reduce search traffic.

In November it became known that the answers in the Google search now compiled with the help of artificial intelligence.

In December 2016, the proportion of queries that seem ready-made answers in Google, significantly increased.

It is assumed that the frequency of occurrence of units with answers in Google will increase. Therefore, optimization for position # 0 where they show up, one of the current trends in SEO.

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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