Search Marketing news
Google AdWords has announced about adding support for logical operator IF. The innovation will allow advertisers to personalize their ads.
Google AdWords expands testing of the new interface. In the coming months, access to the alpha version of the UI will get even more advertisers. About it said the Vice-President of AdWords products, Jerry Disler (Jerry Dischler).
In December 2016, expenses of advertisers for attracting new users to mobile games and apps has decreased. It is stated in the report Fiksu.
April 12 will host its Fourth Annual conference about Internet advertising and CPA in St. Petersburg – CPA Life 2017!
English-speaking users have noticed about two new test Google AdWords that relate to product listing ads (PLA) and advertising in the local search engine results page.
Users of Google AdSense have noticed that the reports in the service work uncorrectly. The problem started yesterday. Some users all the data in the reports were slashed to zero, in others, they clearly underestimated.
Google My business has started to launch a new interface for managing photos. Innovation noticed by SEO consultant from USA Mike Blumenthal.
In 2016, Google has disabled 1.7 billion ads for the violation of the rules of advertising. This was reported in the annual report on Better Ads.
Google is testing a new color labels for AdWords ads. This time they were black. About change notice English-speaking users.
The market for search advertising in the U.S. continues to increase. In the fourth quarter of 2016 it increased by 14% in annual comparison. About it reported in the report of the company Merkle.