Search Marketing news
Yandex.Direct team announced that next week the ad groups with very low traffic automatically switches to a new status of "Little impressions." Groups with this status are suspended and not participate in the auction on the search networks.
Former Vice-President of Microsoft Qi Lu was appointed President and COO of the group of companies Baidu. He will be responsible for products, technology, sales and marketing.
Service mailings MailChimp unveiled a completely redesigned mobile interface. The changes were intended to harmonize the design of the desktop version of the service and applications for iOS and Android, as well as facilitate the management of campaigns on the fly.
The EU intends to restrict access to instant messengers user data. This item is contained in the draft of the new rules for companies working in the field of electronic communications, according to Bloomberg.
After the deal with Verizon company Yahoo will change its name to Altaba. About it reports The Verge with reference to the report of the Commission on securities and stock exchanges of the USA.
Google AdWords have published official guidance about remarketing on the Google search network. It describes how to work with an informed audience who have already shown an interest in the goods and services. According to Google 96% of the users makes a purchase during the first visit e-commerce website.
In the third quarter of 2016, spending on Internet advertising in the US totaled $17.6 billion, showing a growth of 20% in the annual comparison. It is stated in the report by the interactive advertising Bureau (IAB).
On the Internet a lot of debate about what affects the price of a click in Yandex.Direct and what is not. And how these indicators are linked. Focusing on the issues of advertisers and some popular myths, Yandex.Direct re-described the key terms of the rules of displaying and interface on two сribs.
Google AdWords have published official guidance for projects, campaigns and experiments.
Google AdSense told what to do in that case, if your ad code is used on other sites. In particular, if you see in the reports or in the list of sites with resources that don't belong.