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Search Marketing news

innotech
On April 7-9, Kiev will host the third annual exhibition and conference – InnoTech Ukraine. The innovative event will take place at VDNH (the National Expocenter of Ukraine) in Pavilion №3.
adwords carousel
Google improved the integration between tools for data visualization Data Studio and AdWords Center. Now for Manager account users will be easier to create reports for several customers.
adwords clicks
Google reported that the Converted Clicks rate is will be completely removed from AdWords in March 2017. The exact date the representatives are not stated.
google data
Google announced about the integration of data visualization tools and Data Studio with Search Console.
marketing shopping
Google AdSense announced that block ads of certain categories and subcategories became available to all publishers. Now they can better control which ads appear on their sites.
marketing b2b
To build a mass marketing in the era when everyone communicates with the world through their own access point - is a mistake which can cause a number of negative consequences
facebook social media
Advertisers of Facebook Audience Network (FAN) got the opportunity to check the visibility of the advertisement by using third party services — ComScore or Integral Ad Science.
adwords stat
Google AdWords has announced about adding support for logical operator IF. The innovation will allow advertisers to personalize their ads.
adwords new interface
Google AdWords expands testing of the new interface. In the coming months, access to the alpha version of the UI will get even more advertisers. About it said the Vice-President of AdWords products, Jerry Disler (Jerry Dischler).
marketing b2b
In December 2016, expenses of advertisers for attracting new users to mobile games and apps has decreased. It is stated in the report Fiksu.