Google Weekly News and Trends
Google — Week 13, 2017
Google announced that the tool for A/B testing and personalization web sites called Optimize came out of beta. At the moment it is available in 180 countries around the world.
Google tracked more than 4 billion of actual visits to shops that took place after viewing the AdWords advertisement. In may 2016 this figure amounted to 1 billion
The boycott announced by dozens of major global companies, refusing to place their ads on the Google sites, will cost more than $750 million a year. As reported Business Insider, citing a statement by the analyst of investment bank Nomura, to the above the amount of the loss will be added and costs in the amount of $50 million for the hiring of hundreds additional employees who will need to view and control nationalist and extremist content.
Google AdWords announced about the launch of two new options for dynamic search ads: page feeds and support of expanded text ads.
YouTube improved the function of automatic creation of subtitles. Now it will recognize ambient sounds in the video. While it is only about three sound effects include laughter, applause and music. New option is aimed for people with hearing impairments.
TechCrunch revealed that Google is working on a new social app. With it, users can jointly edit and organize photos.
Google updated the tool called Safe browsing: website status. He's got a cleaner interface, more friendly text and more accurate results. About it reported in the Google Security blog.
Google spokesman Gary Illyes confirmed the launch of a new update of the search algorithm that foreign webmasters called Fred. Update took place on 7-8 March.
Google updated the search app for iOS, adding to it the built-in keyboard Gboard, a widget with the trending queries and new 3D Touch features.
Google automatically determines pages which containing search results and removes them from the index. About it told the representative of the company Gary Illyes.
English-speaking users have noticed that Google is testing larger product listings in search results. About it reports Search Engine Roundtable.
Machine learning and artificial intelligence will not replace all of Google's algorithms. About it, said a company spokesman Gary Illyes at the conference SMX West, held last week. The reason he called the complexity of fixing these processes.