Google Weekly News and Trends
Google — Week 48, 2016
Users have noticed that Google updated the tool "optimized for mobile" (Mobile-Friendly Test). It has a button for "add to Google", which can be used to send a request to rescan the page.
Users noticed that the indicator updates to the reports, Google Search Console became clickable.
Users of Runet began poluchatsya from Google that the company will include the value added tax (VAT) in accounts payable. About this report "Vedomosti", with reference to one of these letters, which refers to the inclusion of VAT in the account for the service usage file storage Google Drive.
Users have noticed that Google AdWords is working to empower native ads. So, for some accounts, you now want to add the image in two formats – portrait (of 1.91:1) and square (1:1).
Google AdWords made it easier to control Customer Match. Now advertisers will be able to add and remove email addresses from existing lists by downloading data file. Also it will be possible to completely replace the current list in the file without creating a new list.
In November 2016, the share of mobile traffic in the Runet has reached 62%. This was reported by the lead engineer of the team ranking of Google Sergey Arkhangelski at the conference Optimization in 2016. The report of the specialist was devoted to the changes in mobile Google search.
Specialists of the Israeli company Check Point have discovered a malware that hacked more than one million Google accounts. The number of victims continues to grow – by about 13 thousand per day.