Yandex news

Yandex.Direct team announced that next week the ad groups with very low traffic automatically switches to a new status of "Little impressions." Groups with this status are suspended and not participate in the auction on the search networks.

On the Internet a lot of debate about what affects the price of a click in Yandex.Direct and what is not. And how these indicators are linked. Focusing on the issues of advertisers and some popular myths, Yandex.Direct re-described the key terms of the rules of displaying and interface on two сribs.

Today Yandex has introduced a new Yandex.Maps for Windows 10. This is a universal app: it works on all Android devices — smartphones, tablets and computers.

Team Yandex.Direct announced about the launch of a new targeting – interest in mobile applications. Now publishers can show ads only to users who prefer mobile apps from certain categories.

Team Yandex.Direct announced about increasing the number of special characters that you can use in your ads.

Team AppMetrica reported on the extension of the tracker settings associated with the policy of attribution. Now the attribution window in AppMetrica is configured separately for each method matching:

In the direct interface added the ability to copy and edit ad groups, and create new campaigns based on current.