SEO Terms
- CMS
CMS (Content Management System) is special software, which is necessary for the creation content, content control, organization structure an…
- CPA
CPA (Cost Per Action) — a popular payment model of online advertising, the compensation is paid only for certain actions of visitors to the…
- CPC
CPC (cost per click) - is the amount that is paid for user clicks on paid search, after which a visitor reaches the advertised web resource…
- CPM
Cost per mille or abbreviation CPM is an index that is used to evaluate the effectiveness of marketing campaigns and shows the cost of thous…
- CPS
CPS – an abbreviated acronym for Cost Per Sale. In SEO under this abbreviation refers to the advertising model when the website owner to be…
- CPV
CPV is Cost Per Visitor.CPS is one of the methods of calculation in online advertising. Is method where payment to the webmaster is made dep…
- CSS
CSS (an acronym for Cascading Style Sheets – cascading style sheets) is a set of descriptions of HTML elements (HTML tags). They can be appl…
- CTB
CTB (click to buy ratio) - is the ratio of a certain number of visitors to take any action on the site to the total number of visitors. Use…
- CTI
CTI (Click-To-Interest) – a numerical coefficient that shows the effectiveness of Internet advertising. CTI is determined by the ratio of in…
- CTR
CTR is click-through rate. This is an indicator that expresses the ratio of the number of clicks (on ads or banners) and the number of impre…
- Cache
Cache — a portion of computer memory allocated for quick access to frequently requested information from the core, but slower memory. Appoin…
- Captcha
Captcha is a code that often you need to enter in forms when registering a new account on the services or add to the website any material by…
- Click fraud
Clickfraud is a set of activities in which clicks on any advertising link are performed by a person (or persons) who are not interested in t…
- Cloaking
Method of black hat search engine optimization of the site when visitors and search engines at the same address see different content on the…
- Conversion
The ratio of the number of visitors to the site who commits any targeted action to the total number of visitors is called conversion. Target…
- Cookies
Cookies (Cookies) is a tool to remember previously visited web sites. Created solely for the convenience of users of the Internet. Using Coo…
- Copyright
Copyright — form of protection of intellectual property, which occurs immediately after the creation of the work and does not require offici…
- Crawling Budget
Crawling budget combines the scan speed and crawling demand. In Google under crawling budget understand the number of URLS that Google…
- Crawling Demand
Crawling demand is the amount of pages that Google wants to scan. This figure is based on: Popularity of website pages; Relevant conte…
- Cross-browser
Cross-browser compatibility — inherent site characteristic, implying its correct display in all popular browsers or compatibility of your we…
- Cross-link
Cross-link or is the through link which is located on every page of a site . Cross-link unlike a normal link have a different effect on the…
- Crossposting
Crossposting is a process parallel placement of the material (themes, articles, links, etc) on various resources, either on different pages…
- Cybersquatter
Cybersquatter – specialist, which registers itself to domain names with the purpose of selling them in the future to interested parties. Thi…
- DMP
DMP (data management platform) is a piece of software that is used to store, organize, and analyze data created for promotional marketing as…
- Description
Description – the name of the meta tag containing a short description of the HTML document. Meta tag used by search engines for processing t…
- Domain name
A Domain name is the name of any site. Thanks to the domain names you can easily remember the site address. The domain name should be charac…
- Doorway
Doorway is an html page generated by the optimizer with the sole purpose to redirect users to another resource. Doorway pages are created fo…
- Down
Site down means the absence of any response from the server on which the site resides. The term means that the server was down or turned it…
- Dumped rank
Dumped rank is a special index used by Google search to calculate the PageRank weight of a page of a web document. While surfing on the Inte…
- Duplicate Content
Denotes a non-unique, already existing (copied) content. Search engines do not want to index duplicate content, for example, user friendly p…