YouTube decided to restore order in the advertising metrics. YouTube will focus on three key metrics: unique coverage, time of viewing and audibility. About it reports Ad Age.
Google announced about the launch of shortcuts to get quick answers for the most frequent search queries about the weather, sports and entertainment. A new feature will appear in mobile search and apps for iOS and Android. First it will get access to U.S. users.
Google announced new tools for control over places of advertisement. Optionswill allow advertisers to adjust, where ads might appear and where not.
Last week some users noticed that Google search results for images missing action buttons: On page, Full size, Save, etc.
Foursquare announced about the launch of Foursquare Analytics platform for brands and retailers, which allows to analyze the attendance and audience of offline stores.
The head of the European office of Google Matt Silent apology to the advertisers that their ads were shown before extremist videos on YouTube. About it reports the Financial Times.
Google published a report about Internet security for the year 2016. According to the company, last year the number of hacked websites increased by 32% in comparison with 2015. In addition, in the foreseeable future this trend is unlikely to slow down.
Google presented a new image compression algorithm called Guetzli. Algorithm allows to reduce the size of JPEG files up to 35% without loss of quality.
Google AdWords announced about upcoming changes in the exact match. In the coming months the match close variants will be expanded to include different word order. The changes also will affect the function keywords in queries.
Google decided to make changes in advertising policy. This happened after several major brands withdrew their ads from the platform because they were placed on pages with inappropriate content – video with propaganda of terrorism and anti-Semitism. About it reports Bloomberg.