Search Marketing news
Marketing Director of advertising products Google , Matt Lawson have prepared answers to common questions about the most recent innovations in display network (display network). We are talking about the launch of native ads, cross-device remarketing, extensions', and increased "Traffic store".
Experts Merkle noticedthat Amazon is testing accommodation product listing ads in Google AdWords for the first time since the launch of the PLA.
In Google docs it is now possible without much difficulty to create correct links to the sources.
Team Yandex.Direct announced about the launch of a new targeting – interest in mobile applications. Now publishers can show ads only to users who prefer mobile apps from certain categories.
English-speaking users have noticed that Google is testing the display of three product ads in the top search results. Usually this section displays 4-6 PLA. Moreover, they often presented in the form of a carousel.
English-speaking users have noticed that Google AdWords is testing a underline display URL in ads.
Team Yandex.Direct announced about increasing the number of special characters that you can use in your ads.
Google AdWords announced about upcoming changes in display and video advertising. Starting in January 2017, the ad group level which do not have settings, will by default appear in the CCM.
Google announced that AdWords scripts now support the campaigns.
English-speaking users have noticed that Google is testing advanced block product listing ads (PLA) on the right panel.