Search Marketing news
Team Yandex.Direct announced about the launch of a new targeting – interest in mobile applications. Now publishers can show ads only to users who prefer mobile apps from certain categories.
English-speaking users have noticed that Google is testing the display of three product ads in the top search results. Usually this section displays 4-6 PLA. Moreover, they often presented in the form of a carousel.
English-speaking users have noticed that Google AdWords is testing a underline display URL in ads.
Team Yandex.Direct announced about increasing the number of special characters that you can use in your ads.
Google AdWords announced about upcoming changes in display and video advertising. Starting in January 2017, the ad group level which do not have settings, will by default appear in the CCM.
Google announced that AdWords scripts now support the campaigns.
English-speaking users have noticed that Google is testing advanced block product listing ads (PLA) on the right panel.
Google AdWords announced that advertisers will now be able to add a remarketing audience to the campaign level. Innovation is running in all accounts.
Google AdWords has announced that the call reports became available in Russia. These reports contain detailed performance statistics and allow you to see what calls lead to valuable conversions.
Google has released AdWords Editor 11.7. In this version several new features. Among them: