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Facebook has updated the dynamic product listing ads with improved targeting. Now, when displaying advertising in this format will be considered such signals as:
Google has updated beta version of its Android application, adding shortcuts to frequently used functions on the home screen Google Now. They include widgets for weather, cafes nearby, solitaire game, calculator, upcoming events and more.
The most interesting experiences powered by Chrome Experiments. They not only demonstrate the level of complexity that today's available Internet technologies, but also have considerable educational value.
On the Internet a lot of debate about what affects the price of a click in Yandex.Direct and what is not. And how these indicators are linked. Focusing on the issues of advertisers and some popular myths, Yandex.Direct re-described the key terms of the rules of displaying and interface on two сribs.
English-speaking users have noticed that Google is testing showing the trending news in the search tips.
Google AdWords launched a new feature for Manager accounts. Now in the general library account you can create, edit and delete lists of negative keywords for managed accounts.
In the text of the meta description - its main CTR.
Instagram is testing video advertising format mid-roll in the Stories section. This reports the AdAge citing anonymous sources from Instagram.
Facebook launches new video ad format — mid-roll. It is stated in the letter sent to advertisers.
6 February Google AdWords will start automatically create call extensions for individual mobile ads. In their phone numbers will be used phone from the landing page.