SEO Hero meta-description update
In the text of the meta description - its main CTR.
Search engine optimizators fighting for the snippets, because a good snippet attracts attention and thanks to a good snippet from the 4-5 position in the SERP it is possible to collect traffic and more conversions.
The site in the organic results of Google significantly increases the click-through rate if the content of the tag meta-description relevant content and user request.
The content of the tag meta-description is often generated or written specifically to trick Google, so the search engine pays attention to them very rarely.
Advice from SEO Hero: If your site has many pages that don't always make sense to prescribe the content of meta-description manually. If a page begins to rise in search results (and very often page rise without tag), then for best results, click-throughs and traffic to have to write content for meta tag-description. Description does not affect the ranking, it is written purely to increase the CTR of the pages in the results