Facebook has improved targeting, dynamic product listing ads

Facebook has updated the dynamic product listing ads with improved targeting. Now, when displaying advertising in this format will be considered such signals as:

• Likes;
• Clicks;
• Demographics;
• Search history.

"We tracked the demographic characteristics and patterns of behaviour that suggests that people are really interested in a certain product category or specific product. We then extrapolate these data to find similar users. All this information taken into account by the optimization system, which helps us determine which ads and how to show for people," — commented the update in Facebook.

Before dynamic ads from showing to users who have previously seen a product on the website of the advertiser. Now ads will see those people who viewed this product on any site or app that allow users to track their audience. In the audience targeting will also be part of users who had liked a relevant page or interacted with a similar ad on Facebook.

New targeting for dynamic advertising is now being tested on a small sample of advertisers in the United States. In the coming months it will be launched to a larger number of companies, including other countries.

Recall that Facebook has launched dynamic product ads in 2015. The new format was designed to help companies promote individual products, or product catalog as a whole.