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Google updated the messenger Allo, adding three new features: the ability to send gifs, animated Emoji, and a shortcut button to the voice assistant. The update runs on a global scale for Android devices. For iOS it will be available soon.

Google Adwords is testing the possibility of adding a second line of the description in detailed text ads. It is reported by Search Engine Land.

Google Analytics not correctly tracks the AMP page. To such conclusion came a SEO specialist from Spain Oliveira Christian.

Users of Google now will be able to make search for technical queries including a sequence of 2-3 special characters used in programming. It can be requests such as == ===, +=, etc.

Shares of the company Snap, owning messenger Snapchat, during the initial public offering was estimated at $17, $1 exceeds the highest expectations. As reported the Wall Street Journal, the company was valued at $24 billion.

Team VK announced about the possibility to copy advertising records. Before a adverting companies is needed to duplicate manually, and now in an advertising office on the announcements page in a few clicks you can copy an entire record or only the ad settings and targeting.

At the conference, Games Developer Conference (GDC), which runs from February 27 to March 3 in San Francisco, Google unveiled the new interactive format of the ads — gaming ads.

Team VK announced that from today users of the network will be available to preview Microsoft Office documents: text files .doc, and .docx, spreadsheets in .xls, and .xlsx, presentations in .ppt, and .pptx. Files do not need to download to the device, clicking the document will open in a new browser window or in the VK application.