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Google Analytics to track AMP pages not normal

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Google Analytics not correctly tracks the AMP page. To such conclusion came a SEO specialist from Spain Oliveira Christian.

In his blog, he published a detailed explanation of the reasons for the deviations. Technical lead of the Google project AMP Ubl Malte, confirmed the existence of problems.

Oliveira found that:

  • A unique visitor is looking at AMP-page can be counted as four different people;
  • When a visitor clicks with the AMP on a normal website page creates a new session. Although it is technically the same session;
  • From creating new sessions bounce rate on AMP pages overstated. According to Google Analytics it turns out that the user leaves the page, although it is not;
  • When the user goes from the AMP on a normal page while visiting the site, the reporting depth of view is undervalued;
  • Visitors that go to the AMP page from the search results, and then move to another page are counted as new visitors from referral traffic, not search.

SEO specialist, proposed a solution to these problems, but it is not for everyone and is not optimal, notes Searh Engine Land. Google intend to intensify efforts to find a solution. However, it is unlikely to be found soon.

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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