The market for search advertising in the U.S. continues to increase. In the fourth quarter of 2016 it increased by 14% in annual comparison. About it reported in the report of the company Merkle.
Webmasters noticed signs of a possible update of the search algorithm of Google. This subject of Google update is actively discussed on the forum WebmasterWorld.
English-speaking users have noticed that Google is testing a new version of lablels for AdWords ads.
English-speaking users have noticed that Google has added to the search engine results page of mobile book previews of books.
English-speaking users have noticed that Google is once again testing the card interface on desktop SERP. At this time the background of a search results page is white. In the previous test it was gray.
The former head of the team of Google search Amit Singhal appointed as senior Vice President of engineering at Uber. He will be responsible for the operation of the units of the Map and Marketplace.
YouTube has announced that advertisers will now be able to use these Google accounts for target. Representatives of the service also reported that more than 50% of video views takes place on mobile devices.
January 20 2017, Google began sending notifications to sites via Search Console in which webmasters are required in the shortest possible time to transfer pages on secure protocol, otherwise they will be marked in the Chrome browser (version 56 or later) as unsafe.
Google buys millions of ads in AdWords and shows their products in the top SERP for 91% of relevant keywords in the United States. About this is according to the research conducted by The Wall Street Journal.
Developer and former head of the team for anti-spam Google's Matt Cutts announced on his retirement from the company. According to the documents, his last working day was 31 December 2016.