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YouTube news

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3 key advertising metrics of YouTube

YouTube closes annotations
youtube annotations
YouTube announced that on 2 may 2017 to support the annotation editor will be terminated.

YouTube to launch its own TV service
youtube tv
In the coming months, YouTube plans to launch in the United States the new YouTube TV. About it reports Marketing Land citing the head of the company Susan Wojcicki.

YouTube users spend a billion hours per day
youtube billion
YouTube has reached a significant milestone: at present YouTube users are spend a billion hours for online video per day. About it stated the Vice-President of Development Christos Goodrow:

Google agreed to an audit of advertising in YouTube
youtube audit
Google announced that the organization Media Rating Council (MRC) will conduct the audit of visibility metrics of YouTube advertising which provided by external partners.

YouTube will disable the 30-second advertising without the option to skip
youtube option
YouTube announced that in 2018, the 30-second ad without the ability to skip will be disabled. The change is intended to improve the experience of user interaction with the advertisement.

Google expanded the capabilities of ad targeting on YouTube
youtube google
YouTube has announced that advertisers will now be able to use these Google accounts for target. Representatives of the service also reported that more than 50% of video views takes place on mobile devices.

Google tests displaying YouTube videos in search results in images tab
image search users
English-speaking users have noticed that Google is testing displaying YouTube videos in search results for images tab on mobile devices. They appear for keywords related to products: