Social Weekly News and Trends
Social — Week 2, 2017
Facebook launches new video ad format — mid-roll. It is stated in the letter sent to advertisers.
Facebook introduced a new feature of video streaming for public pages. These include the ability to run live streams from a desktop version of the service and fixed comments.
Facebook announced that the audience ad network Facebook Audience Network exceeds 1 billion users.
English-speaking users have noticed that Twitter has started to mark verified accounts in news feed. Previously, this information is displayed only in the user profile.
Facebook has updated the dynamic product listing ads with improved targeting. Now, when displaying advertising in this format will be considered such signals as:
Facebook has announced about the launch of The Facebook Journalism Project – a new project to fight with fake news in social networks.
Instagram is testing video advertising format mid-roll in the Stories section. This reports the AdAge citing anonymous sources from Instagram.