Facebook announced several updates that are designed to increase transparency for advertisers and to expand the range of options for the purchase of video ads on Facebook, Instagram and Audience Network.
The company Searсhmertrics shared the research results of factors of ranking ecommerce sites in Google. The goal of the analyze was to find out what affects the high position of the online stores in search engine page results.
VK launches the direction of Charity, the main tasks of which is to unite representatives of non-profit sector at the site, provide tools for the effective work of funds and promote the charity among users of the social network. Officially registered socially-oriented NGOs c verified VK will be able to apply for grants for free promotion in social networks.
Google testing a new way of sending messages about offensive search autocomplete suggestions. Soon such possibility will appear directly under this block:
Google reported that the Converted Clicks rate is will be completely removed from AdWords in March 2017. The exact date the representatives are not stated.
Twitter announced financial results for the fourth quarter of 2016 and the year as a whole.
Facebook updated the policy for placing advertising for eliminate the possibility of users discrimination. In particular, in categories such as offers of employment, housing and loans.
Google scans the content of a page when it sees that the server returns a 404 error. This was stated by the representative of the search John Mueller during the last hangout for webmasters. So to fill these pages with content from the point of view of search engine optimization does not make much sense.
Pinterest introduced three innovations associated with visual search technology: