Google AdWords have published official guidance about remarketing on the Google search network. It describes how to work with an informed audience who have already shown an interest in the goods and services. According to Google 96% of the users makes a purchase during the first visit e-commerce website.
Google AdWords launched a new feature for Manager accounts. Now in the general library account you can create, edit and delete lists of negative keywords for managed accounts.
6 February Google AdWords will start automatically create call extensions for individual mobile ads. In their phone numbers will be used phone from the landing page.
Google AdWords have published official guidance for projects, campaigns and experiments.
Google AdWords has published an official guide on ads by sending a message with a click. It tells how to attract the attention of those users who prefer to communicate via SMS. According to the company, nearly two-thirds of smartphone owners send a mobile message more than five times a day.
English-speaking users have noticed that Google is testing the display of three product ads in the top search results. Usually this section displays 4-6 PLA. Moreover, they often presented in the form of a carousel.
English-speaking users have noticed that Google AdWords is testing a underline display URL in ads.
Google AdWords announced about upcoming changes in display and video advertising. Starting in January 2017, the ad group level which do not have settings, will by default appear in the CCM.
Google announced that AdWords scripts now support the campaigns.
Google AdWords began to show search ads with the new extension "Rates" on tablets. It was noticed by the specialists of the Agency winnick marketing, and announced on his page in VK.