Team VK announced about the launch of the new application for communities — Mailing. With this app administrators can send newsletters to subscribers via the post community. They are available text messages, images, documents, maps — all messages of the communities.
VK launches the direction of Charity, the main tasks of which is to unite representatives of non-profit sector at the site, provide tools for the effective work of funds and promote the charity among users of the social network. Officially registered socially-oriented NGOs c verified VK will be able to apply for grants for free promotion in social networks.
Andrew Rogozov, who previously occupied the post of chief operating officer VK, became the Managing Director of the social network. About it reports RNS, with reference to the press service of the Mail.Ru Group.
Today the representatives of the large communities in VK will receive invitations to test new ad tool – personalized ads, which will begin in March 2017.
Team VK announced about the update of location-based advertising. Now, when you configure ads to available several user categories, which are:
Social network VK has filed a lawsuit against OOO "Dabl" (brand Double Data) and the National Bureau of Credit Histories (NBCH) with the requirement to stop to use open data of its users to assess their creditworthiness and to prohibit the sale of these data. About it reports Kommersant" with reference to the text of the statement of claim.
Team of VK announced that it is now all official VK pages became available the ability to create live broadcasts.
Team VK announced that from today, video ads into their news feeds will start to run automatically. Playback of video begins when more than half of the video is displayed on the screen. For advertisers, the system automatically predicting the quality of views and video analytics, including statistics of the views by quartile (25% share in video).
Social network VK made the album with the stored user photos hidden by default. Before this was not possible even in your account settings.
Team VK.com thought, what people, events, and phenomena often discussed in the public records and reviews users VK.com in 2016. Person of the year: