Mobile SEO news

Google announced the forthcoming change of URL schemes in AMP Cache. Soon, the cache will be one site with your own subdomain: https://cdn.ampproject.org.

Team AppMetrica reported on the extension of the tracker settings associated with the policy of attribution. Now the attribution window in AppMetrica is configured separately for each method matching:

In "Black Friday" mobile devices provided by American retailers 55% of the traffic and 36% of revenue. About it reported in the report Adobe.

Google announced about the launch of three new features for advertisers that use the universal app campaigns. Among them: