Search Marketing Weekly News and Trends
Search Marketing — Week 5, 2017
Google AdWords has announced about adding support for logical operator IF. The innovation will allow advertisers to personalize their ads.
Advertisers of Facebook Audience Network (FAN) got the opportunity to check the visibility of the advertisement by using third party services — ComScore or Integral Ad Science.
In December 2016, expenses of advertisers for attracting new users to mobile games and apps has decreased. It is stated in the report Fiksu.