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Search Marketing Weekly News and Trends

Search Marketing — Week 5, 2017

adwords local
English-speaking users have noticed about two new test Google AdWords that relate to product listing ads (PLA) and advertising in the local search engine results page.
facebook social media
Advertisers of Facebook Audience Network (FAN) got the opportunity to check the visibility of the advertisement by using third party services — ComScore or Integral Ad Science.
marketing b2b
In December 2016, expenses of advertisers for attracting new users to mobile games and apps has decreased. It is stated in the report Fiksu.