SEO terms and definitions — U list

Up is an abbreviation for the word update, which means update of search results. In SEO update called the update issue.

Every day people are monitoring the position of site in search engines, because of the position depends traffic and, accordingly, the conversion and revenue. In the days of ups on SEO forums SEOs are discussing positive or negative changes, their observations and other issues associated with updated

Update results Google is a change in the position of many sites in the search results for some queries. Also under UP often understand updating the cache of website in search engines.

Ups happen for many different reasons: either the update algorithm of the search engines or update the search database (which includes the recalculation of certain parameters).

Update – meaning the process of updating data in the databases of search engines such as Google, Bing or Yandex. Instead of the full version of this term in the narrow circles is often used a shortened, slang version — Up.

The data upgrade process

During the update, search engines crawl the Internet for the appearance of new pages and also checks previously indexed sites. All received during this process, the information is analysed, the result page is re-ranked, that is, occupy their position in search results for a particular query. 

From Google search engine database update happens every day, which leads to the change of the position of sites in the results during the day.

Varieties update

In addition to changing the position of pages in search results can occur:

Checking links on a particular website.

Check changes in the text content of the pages.

Add to base new images.

The change in PR (Page Rank) and TIC (thematic citation index) pages.

Adding a favicon to the database sites.

The exclusion from the index of the mirror sites.

However, the most important for SEO the update is the AP of search algorithms, changing the principles and formulas of ranking of pages in the results.

URL is the address of the web page on the Internet. There is a term from the Uniform Resource Locator.

The URL can point to a nonexistent page.

The structure of the URL

URL have a form:

<scheme>://<site type>.<domain name>:<port>/<path>/

The scheme is a network Protocol that specifies data transfer type. For example:

• Transfer Protocol Hyper-text – http;
  
• Over an encrypted connection — https
• The data transfer Protocol ftp;
• The email address is mailto;
• Realtime – time rtsp.

Type of the website browser, which is adapted to the site. Initially, the type of the website, for any URL addresses that served as symbols www – this means that the resource is available for any browser. And later introduced and the reduction in the wap, which identificeret website designed for mobile phones. At the moment, such rules do not hold and in case if the resource is adapted for viewing on a mobile device identifies the data extension.

Usability (ease of use, practicality) is a parameter that characterizes the degree of comfort of use of something: whether it's the website or program interface. The higher the usability, the greater the location receives from site visitors, reduces the amount of exits (bounce rate), increased scroll depth.

Synonyms of the term usability can be ergonomic, usefulness.

Visited the site, a cursory reading of the site, it is necessary to understand the structure, topic and whether the website to be useful. Since there is no instructions on how to use Internet sites, then it needs to be designed so that the user can intuitively understand. If a visitor can't quickly find information, in most cases decides to leave it and move on to another more comfortable online. Thus, the usability, is designed to assess the usability of the site, eventually affects metrics such as conversion and traffic to the site.

Improved usability aims to remove the user questions such as:

• What is devoted to the theme of the site?
• How to find interesting information?
• How to use the site?

Signs of a high degree of usability:

• when you visit the site for the first time, people immediately understand how to use it;
• when you visit people freely oriented on the site;
• the visitor is pleasantly situated on the site;
• the use of the site missing error, especially when visiting large web portals that require registration, questionnaires and any other forms.

Lowest rate does not mean usability not quality content, and evidence inconvenient navigation on the website, not the text from the point of view of visualization, a large number of attachments and other factors affecting the comfort of the orientation of the site and its attractiveness.

To improve usability will test the website with real visitors.

Usability testing

Usability testing is an important and common tool creating attractive and user-friendly apps and websites.

Classification of testing tools:

• Map of links;
• Map of clicks;
• Temperature map;
• Map of the paths through the site;
• Scrolling map;
• Map of keystrokes and completing forms;
• Map of highlight and copy the text;
• Services that allow you to record the behavior of site visitors.

User-friendly or made for people a website called which aims to solve the problem of the user and to help in the decision, may be by the payment for online business.

Due with advent in internet of many sites created specifically for the robots for monetize advertising (MFA sites), spam sites, automatically generated site and so on, needed a term that indicates otherwise. So there are user-friendly implying good website, easy to use which solves the problem of the user.

Sites are made for people who have the following indications: 

• Original design; 
• Easy navigation;
• Easy structure;
• Absence of distracting links and ads;
• Big brand component;
• Activity audience;
• Trust backlinks.

Also site need good attendance of the site from different sources, a lot of direct visits. 

Search engines like these sites and give them preference in search results. One of the goal of SEO is to prove to the search engines, using the internal optimization and working on content that a particular site is user-friendly sites.