Social Weekly News and Trends
Social — Week 9, 2017
VK is negotiating with the CTC Media, UTV, TNT, Bazelevs and other production and TV companies to create exclusive content for social networks. About this report Vedomosti with reference to the participants of the discussions.
Shares of the company Snap, owning messenger Snapchat, during the initial public offering was estimated at $17, $1 exceeds the highest expectations. As reported the Wall Street Journal, the company was valued at $24 billion.
Social network Facebook released a separate video app for TVs. Originally it was released on Samsung Smart TV. A day later it also became available on the Apple TV fourth generation.
Instagram allowed all advertisers to show their ads in the Stories section. This was reported by the press service of the company.
February 24 marks a year since the launch of the smiles reaction smiles in Facebook. 365 days of publication in the social network received more than 300 billion of such responses on the part of users.
Social network OK showed increased of advertising revenues by 25% in comparison with the year 2015, without increasing the amount of advertising. As reported in the official blog of the social network, increased revenues from mobile advertising formats. Mobile advertising increased by 29%.