SEO terms and definitions — T list

Target – the tool is to help identify a specific group of people according to criteria, goals and needs. Targeting is necessary for any kind of business activities. It allows you to select potential customers from the general mass of people, saving money.

The types and usage of targeting

Geographic targeting

The most important so that you can narrow it down to the target audience, which is interesting to advertisers. The geography location is determined using IP address. Geographic targeting can have a wide audience and be restricted to any country. On the contrary, for advertisers, for example, are selling technology in New York, you can narrow down the location of potential buyers to a specific city – New York. Many social networks offer different resources and filters that will allow you to define the target audience according to geographical characteristics, down to neighborhood and street.

Time targeting

Allows you to adjust the display time of advertisements on certain days of the week or time range in case of installation of temporal targeting, the potential buyer will see is only set by the advertiser.

Socio-demographic targeting

Selects the audience on the following grounds:

• Sex;
• Age;
• Social status;
• Income level;
• Education.

Behavioral targeting

The most technological method of identifying potential buyers. This form collects information on the behavioral factors of users by using cookies. For example, queries in search engines, shopping in the store, watching different video files. All the indicators are accumulated in the user profiles, based on data the advertiser may offer similar services or goods knowing that the customer is interested.

Resources

Allows you to show ads only on approved advertiser resources.

Targeting by language

Limits the appearance of advertising on the sites by language.

Tb trafficback - is reverse traffic that is not accepted by the partner program, but it can be redirected to another partern program or website.

For example, the partner does not accept traffic from Russia, then this traffic can be redirected to another trafficback URL. This term is used in dealing with the traffic and affiliate program.

Title meta tag for the page name in the browser. The text is visible in search results. Also Google by title to determine relevancy.

View code of the page, then using Ctrl+F looking for the <title> tag.

How to make a quality title. The basic principles are as follows:

• No more than 50-60 characters long;
  
• Write key phrases;
• Title for pages should be different.

Desirable:

• 1 word should indicate the region;
• Insert selling phrase.

The number of site visitors coming from a particular source or several sources over a period of time (usually a day or month) is called website traffic. Traffic is one of the main indicators of the credibility and popularity of the resource.

Traffic is measured in number of unique visitors. The traffic is targeted (leads to the site target audience) or non-targeted (there is no benefit, only additional server load). There are special tools for measuring traffic: various counters, the service Alexa, bars for browsers and others.

Any website interested in attracting targeted traffic with SEO can come from search engines or through search engine marketing and other sources, such as social networks, forums, blogs etc. Traffic is also one of the types of SEO ranks.

Trust link - a slang expression implying a link that transmits a good weight (usually index page) and thanks to which the site faster goes to the first position in the SERP. Typically trust link to as links from resources with high citation indexes.

For example, on the main page of Yandex there is a trust link to the website of the Studio of Artemiy Lebedev.

Trust links are highly valued in SEO, it is rather difficult to get to your website and therefore their price can vary from $100 and above. Such links often lead to the home page of acceptor, thereby raising document for highly competitive query in the search engine results. To buy a trust link you can in SEO forums or special stocks.

Twitter - social networking service for microblogging, which allows you to send and read user messages called tweets. Tweets are text messages up to a length of 140 characters to fit in one SMS message when sending from a mobile phone.

SEOs use Twitter for fast indexing sites.

Users of Twitter can follow each other. At the moment Twitter is one of the most popular social networks to communicate and obtain the latest news.

Twitter was created in 2006 by Jack Dorsey and to date has an audience of more than 100 million users worldwide. The origin of the word Twitter is associated with the word tweet - to chirp, to sing, so Twitter logo is a bird.

Twitter are very popular on the Internet, so it can't be ignored if you are using SEO and SEM techniques. Search engines actively interact with Twitter so this social network is very actively used for business.