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SEO terms and definitions — K list

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Keyword Density

Keyword Density is the number of occurrences on the page of key words to total words in the page text which is calculated in percentage.

Some SEOs believe that the more keyword density on the page, the more relevant these words. Others think that there is an optimum density at which the page doesn't look spam to search engines and highly relevant sentence. The optimum value is a value of 3-5%.

In fact, search engines use an algorithm in which the text is divided into passages and the text will be more optimized query (the more relevant) than more full passages it will meet, excluding spam. Visit only 2-3 occurrences of the phrase in the text, in other cases it is better to use synonyms and other word forms of keywords to optimize your page for your keyword.

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Keywords

To indicate keywords used the keywords meta tag, which contains all key words or phrases. Keywords Meta tag designed specifically for search engines. Proper use of key words or phrases necessary for the successful promotion of the Internet resource. Key phrases should only include those that are on the web page. It is important to remember the basic principles of content tag:

  • Do not write the words that are not found on your page;
  • Not writing one word several times;
  • Make these tags unique for each page.
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