Will Critchl

Will founded Distilled. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press. Entrepreneur with experience in founding and growing an agency business, marketing and designing conferences, building web apps and running a marketing team. Deep expertise in search and search marketing.

Founder of Distilled (http://www.distilled.net) - online marketing.

Academic background in, and passion for: Game theory, auction theory, operations research, optimization theory.