SSP term explained
SSP (Supply Side Platform) is a platform for the accumulation of an array of quantitative indicators of advertising companies to evaluate their productivity. Supply Side Platform automize sale traffic based on auction prices.
Thanks to the actors of the advertising market can measure and assess the value of the website based on the data about visits to the portal, which record a variety of information:
- Duration of user visits;
- Number of pages that the user visited;
- The frequency of visits.
SSP enable advertisers to approach trading with a ready list of marketing positions. This increases their advantage in sales, allowing you to sell a list of items at the highest price.