Ronell Smith

Focused on the intersection of Content Strategy and Search

I’ve spent more than 10 years helping businesses online, either as a writer, business strategist or a product launch consultant. As a digital strategist, I take pride in assisting companies who desire to create an online user experience their customers will recognize, appreciate and love.

My passion is for removing the obstacles keeping individuals and businesses from reaching their full potential.

My days are spent working with business leaders to define, outline and deploy compelling online content, an effort that blends content strategy and business strategy with search-experience optimization (SEO), which work in unison to attract and delight prospects and existing customers alike.

I’ve worked with companies of all sizes, from one-person startups to multi-billion-dollar apparel and footwear brands, law firms, hotels, destination travel brands, sporting goods retailers, software companies, financial services firms and moving and storage companies.

During my work as consultant and strategist, I have:

• Helped startups launch new brands, assisting with everything from tagline development and mission statements to product names and descriptions, website design and executive coaching
• Led marketing, eCommerce and web design teams as part of projects to overhaul brands' digital content footprint
• Educated hundreds of small and midsize business owners on competitive strategy, product innovation, sales management, distribution, PR, price structuring, hiring, sponsorship, communications, media relations and strategic point of difference
• Worked with C-level executives to rebrand themselves after displacement or to assist them in understanding the online marketing space

Are you ready to get your business headed in the right direction? I can help.

Specialties: Content strategy, digital PR, corporate coaching, branding, web marketing strategy, web copywriting, media relations, communications, branding, new product launch strategy, blogging strategy