My attitude to online marketing is one that starts with the customer, which I then place in context of the business strategy. Using this simple formula, I craft content and marketing strategies that are built to succeed.
I prefer a “hands-on” approach to work, and welcome challenges and the opportunity to both, grow a strategy in the right direction and trouble shoot existing ones. With at least 10 years’ experience of digital marketing and ecommerce projects with large UK and international brands as well as a number of small SMEs, I have been exposed to a broad range of brands which enabled me to prove successfully that I can add real tangible value to their business models.
I specialise in ROI based Online Marketing, which includes the full mix from SEO to PPC, social to email, and have a well placed presence on the local and international search communities, a globally recognised SEO and Content Marketing Blog, and a large sphere of influence within the online community on Twitter.
In addition, I am highly experienced in SEO, both technical and non-technical aspects. I have developed a number of content strategies for businesses over the years, for not only SEO, but lead generation to conversion.
I have successfully run content campaigns on various platforms, from blogs to social media, and have developed the ability to mix intuition and data to positively impact results.