Rae Hoffman

Rae Hoffman is the CEO of PushFire. Known widely in the online marketing community as Sugarrae, she is a veteran entrepreneur, online marketer and often controversial blogger who is never afraid to speak her mind.

Fifteen years ago Rae created a website about her son’s medical condition that became on of the first international support groups on the topic and earned national media coverage that helped further medical research in the field.

Investigating ways to support that site, she discovered affiliate marketing and went on to become one of the leading voices in both the affiliate landscape and organic search engine optimization.

CEO at PushFire, Inc.

I've been a search engine optimization specialist for well over a decade now. I am a regular speaker at PubCon, SMX, Affiliate Summit and more. A retired WebmasterWorld moderator, I have also been a columnist for several publications - industry specific and non - including Search Engine Land, Amex's Open Forum and more. A veteran affiliate marketer, I also own a wide range of affiliate websites.

I often refer to myself as a "White Collar Redneck". I'm a serial entrepreneur, proud born and raised Jersey Girl, an Honorary Canadian, an avid fundraiser for the AHA and am known for calling things as I seem them and never being afraid to speak my mind.

Specialties: My acknowledged area of expertise lies in affiliate marketing, link development and SEO site audits.