Optimizer term explained
Optimizer — a person engaged in SEO website optimization.
The work performed by the optimizer
SEO specialist performs a number of works which help to raise the position of a particular website in SERP. Usually, the optimizer does the complex work that not only promote the site in search engines, but to make it as easy as possible for users.
Onpage optimization
- The semantic core.
- Search competitors, analysis of their work;
- Filling in meta tags title (individually for each page according to the keywords for which they are moving) and a description (correct and accurate description of all pages);
- Improved usability (improvement of the website interface. The navigation is made so that visitors have an unforgettable experience to use it).
- Linking;
- Writing articles, posts and other entries with reference to the resource on other sites;
- Continuous monitoring of the progress of the site, to troubleshoot possible problems with the sanctions ;
- Attracting visitors through social networks.
Onpage optimization
- Purchase of links on other sites with relevant theme;
- Writing articles, posts and other entries with link to the resource on other sites;
- Continuous monitoring of the progress of the site, to troubleshoot possible problems with the sanctions;
- Attracting visitors through social networks.
There are two main types of SEOs: working white and black optimization optimization. There are also gray, which is on the border of these two.
Specialists white optimization
White Hat SEOs spend their work a huge amount of time, and therefore are valued more than others. Their work focused on internal website optimization, which consists in filling the pages of high-quality creative content, improved design for more comfortable use by visitors.
Black Hat SEO specialists involved in black optimization
In this case, all of the work SEOs are intended to deceive search engines. All kinds of spam and other methods, the use of which often lead to the ban of sites by search engines.
