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Google explained how to optimize images for the site

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During the last hangout for webmasters Google spokesman John Mueller told how to optimize images for search engines.

One of the participants asked how the achievements of Google in the field of image recognition influenced search engine optimization. In particular, whether to optimize the image is no longer necessary or needed.

According to Mueller, in the future, the optimization may not be necessary. But now she still need.

Mueller said:

The precise file names, alt attributes, title tags – it all helps. Subtitles under the image, the text around it, it all helps us to understand what was going on in the picture. All this is necessary. At least, at the moment

According to the author of the blog TheSEMPost Jennifer Clegg, Google will need at least another 5-10 years to recognize the non-optimized image. In the short term this situation is unlikely to change.

Therefore, search engine optimizators still need to optimize images so Google can better understand them.

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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