The mobile audience of OK.ru increased in 2016 by 17%
The growth of mobile audience of OK.ru social network for 2016 was 17% (mobile version of OK, mobile apps of OK). As informs a press-service Mail.ru Group, last year's OK.ru also set a record for time spent on the website (50 minutes per day), recorded 3-fold increase in video broadcasting, a 50% increase in users games in mobile apps, growth in the number of gifs in 133 times.
2016 OK.ru became one of the most dynamic and successful from the point of view start projects over the entire 10-year history of the network. Last year the social network has released three new apps more than 20 products for the network and more than 35 updates for business and media. The most active platform was developed in the direction of videos, games, private messages and groups that fully complies with the entertaining model of the project.
Key launches were: the mobile app OK Live and OK Messages, video app for Smart TV, a separate application for meeting friends JAM, international money transfers, online game messenger, sale of goods and services in groups, project with MES "I'm safe", the cybersport showcase and integration with Instagram.
Anton Fedchin, project manager of OK.ru:
OK now is the ecosystem of apps, products and special projects to support the content. In 2017 we plan to launch a range of entertainment services, and substantial increase in category video, gaming and cybersport. We will continue to work with content generators – we have many new groups and personal pages. We oriente not only in Russia but also in countries near and far abroad as the point of audience growth