Michael Bonfils

Managing Director - Int'l Media Management Corp - SEM International

Michael has helped pioneer best practices in the global digital marketing industry since 1996 and has been involved in leading many strategic innovations within the industry. After selling his first agency in 2004, he launched SEM International starting with his first global office in China, which grew quickly and eventually expanded into Asia, Europe, and Latin America. By 2009, it turned into one of the largest global alliances of international online marketing service firms serving both agencies and Fortune 500 in-house digital marketers. Now the group has over 30 global offices, covering services over 50 countries worldwide.

Today, Michael and his global associates at SEM International focus on worldwide digital marketing campaigns custom tailored for agencies and multinational corporations. He is also involved in running programmatic systems used for omni-channel targeting and focuses heavily on multi-channel attribution based projects within Paid Search, SEO, Social, Display, Video and Global Strategy. Headquartered in California, the company is part of the Digital Innovation Group based out of London, UK. Michael is also a board member of SEMPO, the largest search engine marketing trade organization.