62% of companies local business in the United States buy advertising in Facebook

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For according to a new report, Borrell Associates, 78% of companies local business in the United States there is a page in Facebook, and 62% of them buy ads on the social network.

2.5 million U.S. businesses spend on Facebook on average $1.5 million per year. The sample includes both small businesses and larger companies.

85% of organizations that participated in the study, there is a page in at least one social network. Of these, 96% are present on Facebook. Snapchat was not included in this list (perhaps it was not offered as an option for selection).

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The experts also studied the interaction with social media among representatives of different categories of business. For example, 94% of car dealers have a page in Facebook, 82 percent place ads on the social network. In the TV industry, the ratio is 92% and 78%, respectively.

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The best sources for attracting new customers considered recommendations, websites and social media. It is noteworthy that the search advertising and SEO are not included in this list.

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A significant proportion of respondents (44%) were described as "experts in social media"because they use social media as the only channel to attract customers. This group is characterized by the following features:

  • It's a small, old and independent company with gross revenue of less than $1 million a year.
  • In most cases, they have an office in one. Network of branches missing. In addition, they often focused on individual customers (B2C) and corporate (B2B).
  • 76% manage their profiles in social networks independently.
  • 57% pay for promoting their posts.
These companies are also more likely to reduce spending on traditional advertising.
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