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Linking term explained

Linking – organization of the link graph between documents or websites to implement navigation, Link Juice or weight transfer, increase the involvement of the visitor and for other goals.

There are many linking schemes, mainly aimed to redistribute or concentrate the link juice to certain pages of the site.

The basic techniques used to linking pages:

  • Global navigation menu; 
  • Bread crumbs; 
  • Tag cloud; 
  • Context links; 
  • Recommendation blocks; 
  • Cataloging of documents.

Smart linking relies not only on the PageRank model in its implementation, but also to other existing models of information search, including it must be consistent with the site semantic core.

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