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Lead term explained

Lead — this is the action in internet marketing, which bind the chain of the advertiser client, to increase consumer demand. An advertiser places ads on the network in two formats:

  • Lead format CPL (Cost per lead) — when a potential client fills the registration form of the advertiser on their own;
  • Lead format CPA (Cost per action) — in the case where the client executes a specific action — to buy, places an order, enters the customer's store.

Examples of usage Leads:

  • Filling out the form on the mailing list;
  • Completing the questionnaire;
  • Registration on the website of the advertiser;
  • Filling the order form;
  • Filling out a lottery ticket.
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