Laura Lippay

• Former professional athlete
• Unique blend of lifestyle and promotional marketing and technical expertise to product and content strategy.
• For 15 years I have worked with many of the biggest brands online and offline, including Red Bull, several Microsoft, Yahoo and AOL entertainment and lifestyle properties, Icelandair, Nylon Magazine and others, on uncovering opportunities to attract, engage and convert target audiences.
• Founded and have managed several boutique agencies.
• Former Director of Technical Marketing at Yahoo!.
• Unique cross-functional range of expertise in product strategy, online marketing and research, content strategy and promotion, search engine optimization, CMS optimization and reporting and analytics.
• Top global industry conference organizer, speaker, moderator and master of ceremonies.
• As a professional athlete I have skated for Rollerblade and was a stunt skater for Ringling Brothers and Barnum & Bailey Circus. I'm also a fervent snowboarder and mountain biker. My time as a pro athlete gives me great determination, dedication, a keen desire to win, goal-setting and teamwork that I bring to everything I do.

MANAGERIAL SKILLS: • Seasoned in both product and project management. • Built and managed cross-functional in-house teams and three boutique agencies.

STRATEGIC SKILLS: • Expert in developing competitive product and content strategies to boost brand visibility and meet/exceed audience expectations.

MARKETING SKILLS: • Primary focus on attracting, engaging and converting core audiences. • Work includes persona development, market research, search engine marketing, content promotion promotional events.

TECHNICAL SKILLS: • Degree in Specialized Technology, The Art Institute of Philadelphia. • Focus on code, website-building, animations, and interactives. • Designed custom reporting and analytics tools • Expert in search engine optimization