Jeff Louella

Since the mid 1990's, the Internet has been my passion. From the early days of using Netscape Navigator to the current modern day mobile devices, I have studied the fine art of cross-browser compatibility. I was one of the leaders of the local Philadelphia grassroots web standards movement and the founder of the Philadelphia Standards Organization.

I have worked in many areas of web development. I started off my career as a web designer and multimedia webmaster. Then I moved into backend development using ASP and VB. After a while, I found a home as a presentation layer or front-end developer. I got to mix my skill of design and development to become the missing link between the two departments. In this position, I grew my level of understanding of the web as a whole. I focused mostly on Accessibility, usability, standardized coding formats, and site optimization for search.

I have taken my love for code, accessibility, and optimization and am now applying them to the world of SEO. As a technical leaning SEO strategist, I see the web as more than just keywords and links. I think of a website’s performance as a whole, from the ground up. How do my recommendations affect traffic, revenue, and conversions? How do my recommendations affect page speed as well as rankings? Are my recommendations going to affect accessibility concerns? These are just some questions I ask myself on a daily basis.

Specialties: XHTML, CSS, JavaScript, RSS, XML, XSLT, ASP, PHP, SQL, SEO, SEM, Analytics, Accessibility, Usability, Web Standards, Enterprise and Open Source CMS Platforms, eMail Marketing, Blogging, SAP Portals, Mobile Web Application