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2019-05-07
  • Google IR score: what is it and how to use for optimization?
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2019-04-12
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  • SEO pagination: how to do it right? Google announced that it no longer supports the next and prev tags.
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Google updated validation tool of microdata

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Google updated the structured data testing tool. Google adding to tool previews. Now webmasters will be able to immediately see how the template will look like in search results.

New functionality is not working for all types of schemes. Currently, only the markup for product pages and recipes.

To see preview, click on the specific type of markup in results checker:

google schema preview 4

If preview is available, you will see the PREVIEW button:

google schema preview

The new functionality is primarily intended to check the template of the mobile pages and includes preview AMP:

google schema preview 2

When you click on View all will show more detailed preview:

google schema preview 3

Below is an example of the marking:

google schema preview 5

A few years ago, Google had a separate tool for previewing extended snippets, but at the moment it is disabled.

google 3
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Sergey Ludkiewicz
Sergey Ludkiewicz
URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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Google IR score: what is it and how to use for optimization?