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2017-04-20
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Google graced the results for the queries associated with the winter holidays

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Google has launched a new topics page of the SERPs for keywords related to the winter holidays: Christmas, Hanukkah, Kwanzaa and Festivus.

When you search for "Christmas" or "Christmas" page issuance issued in the form of snow-covered plains with Santa Claus peeping from behind the trees:

christmas

The results on demand "Kwanza" is decorated with ornaments in the upper part of the page and the animation in the form of a candlestick with burning candles:

kwanza

Kwanzaa – African-American spiritual festival, which is celebrated from December 26 to January 1 each year, primarily in the United States.

Per page results for request "Hanukkah" (Jewish holiday of candles) added blue background with stars of David and an animated image in the form of a candlestick with eight candles:

hanukkah

Search results for request "Festives" (celebrated on 23 December) is accompanied by the symbol of this day – a metal pole.

festivus

Holiday Festivus was conceived by writer Dan O'Keefe (Dan O'keefe), and later became popular in 90-e years when it was mentioned in the famous sitcom Seinfeld. His idea is to keep the feast without the stink of Commerce. The symbol of the holiday, a metal pole, – represents simplicity, in contrast to the symbol of Christmas, is an expensive Christmas tree.

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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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