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Google is testing a new local SERPs design

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English-speaking users have noticed that Google is testing a new format local search results for mobile devices.

In the test version of the interface, search results designer in the form of individual cards, which you can view using swipe right or left.

In the current version of the interface, search results are presented in a list.

On GIF-image below – comparing the current and test version:

google mobile serp

Testing is conducted on a limited scale.

In December of 2016, Google added the local SERP the filters – both on desktops and on mobile devices.

In January of this year, Google tested the product advertisements in the block of local search results on mobile devices. In particular, for some queries it appeared local advertising.

google local serp
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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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