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In the report 'Analysis of search queries' was released data about Emoji

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In may 2016 to Google appeared the ability to search by Emoji. Now the data for these queries began to appear in the report 'Analysis of search queries' in webmaster tools

Innovation noted by the one of the users of the service in Germany. The screenshot below shows that his site received 50 hits by request with Emoji cake:

google search analytics emojis 1488287353

Eearlier this month, Google also returned Emoji in the search results.

In 2015, the representative of search John Mueller said that Google will no longer show Emoji characters in the headers of snippets and advised webmasters not to waste time to add them to the site. More than a year of the Emoji do not appear in the search results, however now they are again back in the search engine results page.

google emoji report
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URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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