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Google launches free online course on contextual advertising

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January 30 2017 starts the free online course Principles of advertising in Google AdWords from Google Partners Russia. The training will take place on the basis of the educational platform "Universarium".

The course is aimed at those who does not use the advertising service. Participant will learn basic tools system, know what are the settings and the types of campaigns and how to manage them depending on your specific business objectives.

The training involves viewing of video lectures and tests. Course duration – 3 weeks. After graduation students will be able to pass a basic exam to become a certified Google AdWords specialist.

The authors of the course:

  • Ivan Akimov, account Director "ArrowMedia";
  • Tatyana Noskova, Manager business development at Google;
  • Nadezhda Shukalova, senior consultant business development at Google;
  • Alexander Yaroschuk, Director of development Agency of contextual advertising "MediaGuru".

View curriculum and register at the link.

Below is the promo video of the course:

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Sergey Ludkiewicz
Sergey Ludkiewicz
URL parameters of the Google search engine results page
There is a possibility to adjust the results for the base query (which corresponds to the value of the parameter q or as_q ) using a number of get-parameters of the format variable=value used in the URL of the page of search results after the substring /search? . The use of these parameters can be very useful when parsing search results.
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